Sunday, December 09, 2007

A new way of understanding website traffic!

Have you ever wondered how much attention your visitors pay to your website content?
Where they click and where they go step by step? No we are not using Google Analytics, but something that gives you even more insight and based on a couple of new web technologies you might have heard of one of them our new/old friend AJAX

We all have wondered where visitors look where they click and what they do, of course. But until recently, most of the evidence has been based on being in the same room and observing or randomly investigating rather than systematic scientific evaluation.

ClickTale is a brand new approach to website analysis and optimization. Traditional web analytics provide aggregated visitor data across web pages, ClickTale provides information about individual visitor behavior inside the web page. Showing website owners movies of browsing sessions, as well as meaningful reports of behavior inside their webpage by aggregating thousands of visitor sessions.

So, website owners can gain a deeper understanding of visitor behavior, leading to improved website usability, enhanced navigation, increased overall website effectiveness and increased revenues...

Well we have tried it and have been surprised at our findings - and sucessfully increased a websites sales by over 20% and we are still refining that to grow the profits even more.

Let me know if you decided to try ClickTale and what your results were.

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